Keep Georgia Beautiful is a large-scale environmental campaign initiated within the Waste Management Technologies in Regions, Phase II (WMTR II) program, which is implemented by CENN and funded by USAID. It aims to clean littered areas and maintain their cleanliness in cooperation with the private, public and civil society sectors. Campaign calls for private companies, nongovernmental and governmental organizations, local residents, and other stakeholders to help develop a responsible attitude and to implement green activities in everyday life in society.